Areté: Activate Your Heroic Potential
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- Type：Epub+TxT+PDF+Mobi
- Create Date：2023-10-23 06:23:09
- Update Date：2025-09-14
- Status：finish
- Author：Brian Johnson
- ISBN：B0C75GW5X3
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
“This book will change your life。 And， if enough of us commit， it will change the world。” — Phil Stutz， MD， bestselling author of The Tools， featured in the Netflix documentary Stutz
In Areté， Brian Johnson integrates ancient wisdom， modern science， and practical tools to， as per the subtitle of the book， help you win the ultimate game of life and fulfill your destiny。
Phil Stutz， MD， the author of The Tools， who was featured in the Netflix documentary called Stutz， wrote the foreword to the book。
He says: “What Brian has developed is much more than a bunch of coping mechanisms for the over-stressed modern person; although that would be an improvement for most of us。 He’s developed a training program for the soul。
Commit to this training and you will gain the ability to transmute your biggest problems， your darkest days， into unstoppable courage， endless enthusiasm， and an unshakable faith in the future。
This book will change your life。 And， if enough of us commit， it will change the world。
In Areté， Brian Johnson integrates ancient wisdom， modern science， and practical tools to， as per the subtitle of the book， help you win the ultimate game of life and fulfill your destiny。
Phil Stutz， MD， the author of The Tools， who was featured in the Netflix documentary called Stutz， wrote the foreword to the book。
He says: “What Brian has developed is much more than a bunch of coping mechanisms for the over-stressed modern person; although that would be an improvement for most of us。 He’s developed a training program for the soul。
Commit to this training and you will gain the ability to transmute your biggest problems， your darkest days， into unstoppable courage， endless enthusiasm， and an unshakable faith in the future。
This book will change your life。 And， if enough of us commit， it will change the world。
Reviews
Matt
，
I have been lucky enough to have received an advanced reader copy of Arete - Activate Your Heroic Potential。 This is truly a POTENTIALLY， that is up to you hero， life changing book and offers the road map to ACTIVATING the best version of YOU showing up…。TODAY。I’ve been following Brian’s work and journey for over 10 years and he is a MASTER at connecting the big ideas from extraordinary thinkers and creatively relating them to one another while consistently offering powerful invitations and oppo I have been lucky enough to have received an advanced reader copy of Arete - Activate Your Heroic Potential。 This is truly a POTENTIALLY， that is up to you hero， life changing book and offers the road map to ACTIVATING the best version of YOU showing up…。TODAY。I’ve been following Brian’s work and journey for over 10 years and he is a MASTER at connecting the big ideas from extraordinary thinkers and creatively relating them to one another while consistently offering powerful invitations and opportunities to take action on these thoughts…。today。Arete is structured to be read consistently in bite size portions to steep your mind in all its goodness。 You may find reading one small chapter at a time challenging because these ideas aren’t meant to be only thoughts， they are intended for taking action。These ideas will inspire you by seeing life differently， empowering your sense of possibility， and ultimately， if you CHOOSE，ACTIVATE YOUR HEROIC POTENTIAL。Let's say life is a city that you just moved to and are unfamiliar with。 You could take your time， finding where your favorite grocery store was， where the best gym for you was to join， where your new medical facility is and what doctor you felt most confident and connected to work with， etc…。Arete creates a very clear road map for your life。More wisdom…。in less timeBrian is on a mission to serve the world， starting with you & me， to change the world one heroic action at a time。Give yourself the gift of this road map for life that Brian has created for all of us。You and the world deserves this Hero！ 。。。more
Geri
，
I got an advance copy and quickly realized that this is a book I will keep going back to！
Robb Braun
，
“Arete” is a jewel among self-help books。 This is a “self actualization”， “become who you were meant to be” and “do something worthwhile with your life” book！ Not a book for folks， seeking a shortcut to health， wealth， joy and success。 This book is for HEROES only and Brian Johnson leads the HERO movement powerfully and gracefully！
Reader
，
I unequivocally guarantee you will find not only one or a few but rather many upon many profoundly inspirational and actionable ideas and practices in Arete。 It will help you seriously level up your life and - yes indeed - catapult your potential to live a more meaningful， joyful， fulfilling， productive and loving life。 Brian's synthesis of so many ancient as well as modern gems of wisdom and practice coupled with his capacity for crystal clarity in culling the essence of these sources while con I unequivocally guarantee you will find not only one or a few but rather many upon many profoundly inspirational and actionable ideas and practices in Arete。 It will help you seriously level up your life and - yes indeed - catapult your potential to live a more meaningful， joyful， fulfilling， productive and loving life。 Brian's synthesis of so many ancient as well as modern gems of wisdom and practice coupled with his capacity for crystal clarity in culling the essence of these sources while connecting the ties that bind them is nothing short of remarkable。 Don't just read Arete。 Savor it and return to it。 Integrate it。 Activate it。 Arete is a game changer。 Read it， live it， share it far and wide。Greg Metz Ph。D。Awesome All Around Life and Learning Coaching。 。。。more
Lisa Fentress
，
This book is the worlds wisdom in the palm of your hand！ Every page is an invitation and a lesson for how to live a better and more satisfying life - one day at a time - every day - starting now。。。。。aaaand repeat。 Just the best advice and practical knowledge for how to make your lists and get things done - today。 This takes New Years Resolutions to a whole new level。 In love with the learning and the help and the course guidance of Arete - Thank you Brian Johnson for your vision！ This is Fire！
Brian Cook
，
Brian Johnson is a modern day Epictetus who's spent the time， energy， and love to deliver an Enchiridion-style manual for life， living and the pursuit of happiness。 ARETE is an amazing gift of a generations of learning that'll teach you crucial lessons like; Playing the Ultimate Game， How to Flourish and Who is the Optimus You！ If you read one book in the next year -- this should be it！ Thank me later！！ Brian Johnson is a modern day Epictetus who's spent the time， energy， and love to deliver an Enchiridion-style manual for life， living and the pursuit of happiness。 ARETE is an amazing gift of a generations of learning that'll teach you crucial lessons like; Playing the Ultimate Game， How to Flourish and Who is the Optimus You！ If you read one book in the next year -- this should be it！ Thank me later！！ 。。。more
ANDREW D。
，
This is truly a remarkable book that anyone can put to use immediately to improve their life。 I found myself blown away by the simplicity of the messages。 The book will empower you to become a better version of yourself so you can share your gifts more abundantly with the world。 The paradox of this， of course， is that whenever you give freely， the world gives back to you even more。 I just found the perfect Christmas gift for my family， friends， co-workers， and people I want to help。
Sjoerd Haverkamp
，
This is your handbook for life！Not in the sense that you just do what author Brian Johnson says and everything will work out for you， but in the sense that he's guiding you to find your own idiosyncratic way in the heroes journey that's your life。 Idiosyncratic happens to be one of the words Brian uses most in his daily mastery calls， next to Arete and 'What do you want'？I've been a long time student of Brian。 He has found a way to bring the best of ancient wisdom and modern science in a direct This is your handbook for life！Not in the sense that you just do what author Brian Johnson says and everything will work out for you， but in the sense that he's guiding you to find your own idiosyncratic way in the heroes journey that's your life。 Idiosyncratic happens to be one of the words Brian uses most in his daily mastery calls， next to Arete and 'What do you want'？I've been a long time student of Brian。 He has found a way to bring the best of ancient wisdom and modern science in a direct and practical way。 At 40 years old I haven't been this healthy since I was entering university， I'm flourishing in my job and I'm a better father and partner because of all the practical wisdom Brian shares， in lots and lots of creative ways （check out the Heroic app， the best personal development platform in the world）。If you too want to flourish， start reading （parts of） this book and， most importantly， as you will learn， take action on them！ 。。。more
Jim Huling
，
Prepare to have your mind expanded and your heart opened by Brian Johnson's remarkable new book。'Arete' is a masterpiece that is certain to be read and revered by millions， and passed down from generation to generation。In a world where shallow superficiality seems supreme， Brian's book is a beacon of deep truth， wisdom， and inspiration - a call to arms for anyone with the courage to pursue their dreams， no matter how audacious they may seem。Put every other book away and dive headfirst into the p Prepare to have your mind expanded and your heart opened by Brian Johnson's remarkable new book。'Arete' is a masterpiece that is certain to be read and revered by millions， and passed down from generation to generation。In a world where shallow superficiality seems supreme， Brian's book is a beacon of deep truth， wisdom， and inspiration - a call to arms for anyone with the courage to pursue their dreams， no matter how audacious they may seem。Put every other book away and dive headfirst into the pages of 'Arete。' You'll emerge with a renewed sense of purpose， a deeper understanding of yourself， and the tools you need to make a lasting impact on the world。- Jim Huling， Executive Coach and Author of the #1 Worldwide Bestseller， The 4 Disciplines of Execution， now translated into 16 languages。 。。。more
Annette Hepburn
，
I received an advance audio version of Areté and I am super excited to receive the physical book。The amount of workable wisdom is astounding！！ There is an abundance of strategies for living a purposeful and fulfilling life。 This is a book that won't be shelf-help。 It is a book that I know I will open every day to provide inspiration and empowerment。 This is my new favourite book to buy as a gift。 It truly is life-changing！ I received an advance audio version of Areté and I am super excited to receive the physical book。The amount of workable wisdom is astounding！！ There is an abundance of strategies for living a purposeful and fulfilling life。 This is a book that won't be shelf-help。 It is a book that I know I will open every day to provide inspiration and empowerment。 This is my new favourite book to buy as a gift。 It truly is life-changing！ 。。。more
Aurelia Caro
，
So fortunate to have received an advanced copy of Areté。。 the title refers to an ancient Greek concept referring to valor， virtue and excellence。 A handbook to be used as a reference， a tool to flourish。。 to become the best version of yourself by applying it's concepts to your life。 A growth process with growing pains while striving to be just a bit better everyday so you can not only help yourself but those closest to you。 So awesome， love it。。 but my words will never do it justice， just have t So fortunate to have received an advanced copy of Areté。。 the title refers to an ancient Greek concept referring to valor， virtue and excellence。 A handbook to be used as a reference， a tool to flourish。。 to become the best version of yourself by applying it's concepts to your life。 A growth process with growing pains while striving to be just a bit better everyday so you can not only help yourself but those closest to you。 So awesome， love it。。 but my words will never do it justice， just have to see for yourself。 :） 。。。more
Francois Henning
，
A good book written by a great guy。 If you want to be the best version of yourself， then this book is for you。
George
，
The greatest responsibility we have to the world equation is to bring and be our very best ！ In ARETÉ - Johnson shows you how。
Tami P
，
After exploring the advanced reader copy of this book in digital format， I can't wait to delve into the easily readable nuggets of wisdom with colored markers and a good journaling notebook。 "Areté" is full of wisdom that can be applied for personal growth by anyone。 You don't have to have a PhD。 in philosophy to be a Hero！ Read it and see！ After exploring the advanced reader copy of this book in digital format， I can't wait to delve into the easily readable nuggets of wisdom with colored markers and a good journaling notebook。 "Areté" is full of wisdom that can be applied for personal growth by anyone。 You don't have to have a PhD。 in philosophy to be a Hero！ Read it and see！ 。。。more
Justin Martin
，
Brian’s work has been absolutely life changing for me on a scale compared to only a couple of life experiences。 Arete is no different and is the distillation of some of the most critical themes associated with the development and optimization of the human condition。 Arete is a guide book to the most modern human development science and ancient wisdom we have available to us。 It has been a game changer in my clinical therapeutic work with clients of all ages and backgrounds。
Philip Bruley
，
I’ve read all of the advance material and am a student of Brian’s Heroic Coaching program。 I’ve read a lot of GREAT books over the years and believe this will be THE book that will change lives。 It is going to be a timeless “must read” classic！
Michelle Weimer
，
I am loving this book！ Each micro-chapter can be read alone as almost a day to day guide for living life well。 But I find it hard to just read one chapter a day。 Instead， I read one and want to consume more。 The wisdom from so many different people is packed into this one book and summed up by Brian Johnson in a way that inspires and motivates me to truly want to activate my own heroic potential and live with Arete。 If you or someone you know is on a journey to become the best version of self， I I am loving this book！ Each micro-chapter can be read alone as almost a day to day guide for living life well。 But I find it hard to just read one chapter a day。 Instead， I read one and want to consume more。 The wisdom from so many different people is packed into this one book and summed up by Brian Johnson in a way that inspires and motivates me to truly want to activate my own heroic potential and live with Arete。 If you or someone you know is on a journey to become the best version of self， I highly recommend this book。 You will have aha after aha and want to take inspired action on every idea。 Oh and if you do， no doubt it'll change your life。 。。。more
Ernesto Garcia
，
Brian ha conseguido crear un arsenal de herramientas recopilando sabiduría antigua， neurociencia， nutrición ， psicología。。。 que te permitirá llegar a manifestar tu mejor "yo" cada día！！！ Brian ha conseguido crear un arsenal de herramientas recopilando sabiduría antigua， neurociencia， nutrición ， psicología。。。 que te permitirá llegar a manifestar tu mejor "yo" cada día！！！ 。。。more
Ali Abdi
，
This is life changing book。 It is wisdom that worth sharing。 Iam grateful to Brian johnson who wrote this book。 It is packed with practical wisdom for everyone who wants to be the best version of themself。I would recommend everyone who wants to live their best life。
NITIN BATHLA
，
Brian brings together a mountain of self help and growth knowledge and crystallizes so many philosophies。 Take your time， absorb one at a time and integrate them in your life and habits。 A go to resource everyday， and repeat the exercises。 A lifelong companion， with immeasurable benefits for everyone。
Jeanne Lejeune De Bellecour
，
Keep going on the great work Brian ！ Thank you for the great work you're doing。 Keep going on the great work Brian ！ Thank you for the great work you're doing。 。。。more
Martin Whitten
，
First class book， built on years of research and presented EXTREMELY effectively。
Christine O'Connell
，
I have been following Brian Johnson’s work for approximately 17 months and I can say that hands down， it has been the most positivity life changing thing I have ever encountered。 There are an infinite number of negative influences in our society that are easily available to us， so much so that it is critical to find the ones that move the needle in the other direction。 If you’re looking for a force to influence your life in a profoundly positive way and not just move the needle， but give you an I have been following Brian Johnson’s work for approximately 17 months and I can say that hands down， it has been the most positivity life changing thing I have ever encountered。 There are an infinite number of negative influences in our society that are easily available to us， so much so that it is critical to find the ones that move the needle in the other direction。 If you’re looking for a force to influence your life in a profoundly positive way and not just move the needle， but give you an entirely new way to measure， let me present to you Brian’s work， which is now available in book form。 I was blessed to get an advanced copy of Areté and have been reading 1 chapter each day when I do my morning routine for the last two weeks。 This book is written in such a way that you can go straight through it， read it piece by piece like I’m doing， or even just crack it open to a random page and absorb what you find。 For me， journaling on a chapter （which are perfectly digestible with lengths ranging from 2-5 pages） has added a new layer to morning insights and to my aspiration to start my day on the right foot。 There are a lot of books you could do something similar with， so what sets Areté apart？ One is Brian’s mission to help 51% of humanity flourish by 2051， which is a mission borrowed from positive psychology。 If you want your personal development to be inextricably tied to the benefit of the rest of the world， look no further。 The other is the depth and breadth of the knowledge that Brian is pulling together and synthesizing into a step by step guide for how to flourish individually and as part of the collective good。 Brian loves ideas that hit just right （me too！） and this book is 451 of them laid out in a sequence meant to help you flourish。 This book will be intensely helpful to you if you choose to read it。 I have no reservations in saying that。 If you’re looking for the best guide to getting on a path to flourishing， or in adjusting your path so you flourish to new heights， check out Areté。 。。。more
Skye Kennedy
，
Arete is a master class in how to make life better。 It's accessible and easy to read。 It feels like a chat with a wise mentor， and I highly recommend it！ Arete is a master class in how to make life better。 It's accessible and easy to read。 It feels like a chat with a wise mentor， and I highly recommend it！ 。。。more
Sandra Robinson
，
I was happy to get an advanced reader copy of Areté。 This book is of the highest quality in its content。 It’s like having a special guide and friend that will be with me throughout life， and all that life presents。 My life has been enriched， and I am better in so many ways。 I eat， sleep， and exercise more easily， and my weight is easy to maintain now， after always struggling to do so。 I can deal with life’s ups and downs with new highs， and make it a point to enjoy every day。 This book will rema I was happy to get an advanced reader copy of Areté。 This book is of the highest quality in its content。 It’s like having a special guide and friend that will be with me throughout life， and all that life presents。 My life has been enriched， and I am better in so many ways。 I eat， sleep， and exercise more easily， and my weight is easy to maintain now， after always struggling to do so。 I can deal with life’s ups and downs with new highs， and make it a point to enjoy every day。 This book will remain by my side always。 The author is of the highest caliber， and I’m so glad he has shared his gifts with us。 。。。more
Stefanie。Schulenberggmx。De
，
I was grateful to have received an ARC of Areté， and it exceeded my expectations！ I have been part of first Optimize and then Heroic for years， and this book distills decades of wisdom into real-life strategies。 Brian is a truly great modern day philosopher and one of the best teachers ever。 You can practically hear him speak directly to you from the pages of the book （the audiobook is fantastic， too！）， and he is giving you science-based wisdom with practical tools to alter and improve your life I was grateful to have received an ARC of Areté， and it exceeded my expectations！ I have been part of first Optimize and then Heroic for years， and this book distills decades of wisdom into real-life strategies。 Brian is a truly great modern day philosopher and one of the best teachers ever。 You can practically hear him speak directly to you from the pages of the book （the audiobook is fantastic， too！）， and he is giving you science-based wisdom with practical tools to alter and improve your life and live in a more fulfilled way， with more connection and happiness， as you are reaching your full potential。 A wonderful， entertaining yet deep book， which I highly recommend， because it is so hands-on and practical， but has a solid basis in science。 It will change your life！ 。。。more
Maxine Hargreaves
，
I received an advanced audio version of the book， as I pre-ordered 10 copies of the physical book。I've been an avid follower， and fan， of Brian's work since 2009。 His work changed my life for the better， following my husbands suicide in 2008， and continues to be the biggest influence in my life， on a daily basis。I began reading Brian's Philosophers Notes， then I joined his live Optimal Living 101 classes in 2015。 On New Years Eve 2018， I signed up for the new 1 year Optimize Coaching program， cu I received an advanced audio version of the book， as I pre-ordered 10 copies of the physical book。I've been an avid follower， and fan， of Brian's work since 2009。 His work changed my life for the better， following my husbands suicide in 2008， and continues to be the biggest influence in my life， on a daily basis。I began reading Brian's Philosophers Notes， then I joined his live Optimal Living 101 classes in 2015。 On New Years Eve 2018， I signed up for the new 1 year Optimize Coaching program， culminating in a Spartan Race and Celebration/Graduation weekend in LA in December 2019。 As his work grew， and Heroic was launched， I became a founding investor in Heroic， and have been using the Heroic App since it was launched。 I'm now on Heroic Social too。 My daily practice to date has included watching the daily +1 video， and listening to a Philosophers Note。Areté is a big book！ And I'm currently listening to track 53 out of 472， so a long way to go to finish the book。 I have a number of books， where I try to read at least one page of each， on a daily basis: Simple Abundance - Sarah Ban BreathnachRomancing the Ordinary - Sarah Ban BreathnachThe Daily Stoic - Ryan Holiday。 I've now added one chapter of Areté to my daily routine。 This baby step of just listening to one chapter （many are just a few minutes long） is easy to achieve， even on my worst days， and if I want to listen to more， then that's a bonus。 After 14 years！！ of listening to Brian sharing his work， I've heard a lot of the content before， so there's a lot of repetition。 However， as Brian teaches， there is great value in revisiting things we've read before。 It can remind us of things we'd forgotten， and we can also consider whether we're actually putting that knowledge into action。 There's also some content that I'm hearing for the first time， so it's great to listen to some new content too。Where-ever you are on your self-development journey， and how ever you choose to read it， I'm sure you'll love the book。 。。。more
Carsten Harth
，
I received an advance copy of this book。 I love the structure of short， easy to digest lessons。 I got goosebumps several times reading different parts。 Brian Johnson is amazing at explaining things in a simple， easy to understand way。 This book will change my life， and I know it’s one I will read over and over。
Muhammadraees
，
This classic self-help book has stood the test of time and continues to shine brightly in the world of literature。 Its ageless principles （Ancient Wisdom） and modern science - transformative insights -make it a must-read for anyone。
Kay McBrearty
，
WOW - This book has something for everyone - that is if you're interested in learning， growing and becoming the best version of yourself。 There's 451 digestible nuggets of goodness。 Consume them one bite at a time in any order， maybe a chapter a day， one per week or go crazy and binge read it until your head and heart are full。 However you choose to take it in， drop by drop or like a firehose， your future self will thank you。 Grateful to have this robust compilation of practical wisdom。 Thanks B WOW - This book has something for everyone - that is if you're interested in learning， growing and becoming the best version of yourself。 There's 451 digestible nuggets of goodness。 Consume them one bite at a time in any order， maybe a chapter a day， one per week or go crazy and binge read it until your head and heart are full。 However you choose to take it in， drop by drop or like a firehose， your future self will thank you。 Grateful to have this robust compilation of practical wisdom。 Thanks Brian and Heroic Team。 。。。more
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areté activate your heroic potential